In recent years, video content has gained massive growth in marketing. It’s crazy to see how much engagement it garners to help brands grow their businesses. The explanation behind its success is simple; humans are visual creatures & nothing else comes close to how engaged & connected people feel with video content. Even statistics proved that:

  • Viewers recollect 90 % of video content while just 10 % of text content
  • Videos attract 300 % more growth than text content
  • Adding in video content increases your probability of making it to page one of Google by 5300 %
  • YouTube has managed to consistently remain the world’s 2nd most popular website over the years

Therefore, brands need to intentionally focus on video marketing to leverage the opportunity for growth for their business. Though, it takes rigorous efforts to create videos that connect with your target audience & help generate your message successfully.

Three Main Phases of Video Production


Video Production is an extensive process that requires a proper work process to develop a successful end product. All the engaging videos we see on the internet have effective teams and work plans to ensure their success.

The video production process is divided into three main phases to create quality content to achieve optimum results. These include:

  • Pre-Production Phase
  • Production Phase
  • Post Production Phase


1.    Pre-Production Phase


The Pre-Production Phase summarizes everything that goes into planning for shooting the video before you start on it. It sets the stage and prepares the components you want to create your video in the most effective way possible.

In this phase, you set up the ideas, strategy, resources, and environment you need to shoot successfully. You decide on things like:

  • Setting the objectives, target, and goals of the video
  • Creating a storyline & a detailed storyboard
  • Defining your Budget
  • Setting up the tools & resources for the shoot
  • Deciding the location of the shoot

2.    Production Phase


Once you have a clear idea of what you intend to attain and have all the resources you need at the ready, the next step is to head right into shooting the content for the video. This process is called the Production Process. The main focus is to ensure your shoot is according to how you’ve planned in your storyboard to capture different takes accordingly.

3.    Post-Production Phase


The Post-Production Phase is where you go through all the content you’ve captured to edit, refine, and draw out your planned video. Here’s a breakdown of what Post- Production Phase entails:

  • Reviewing your video order
  • Editing your raw video content
  • Add in necessary effects such as transitions, color correction & narrations, etc.
  • Delivering your final video in the required format for digital mediums

Best Ways to Manage a Successful Video Production Process


Now we’ve laid out the what and why of the video production process. Besides following these major work sequences, you can utilize other valuable ways that leverage your video production process to create high-quality video content.

Here are the five effective best practices you can apply to start producing even better videos:

  1. Set Very Clear Objectives, Targets & Goals before Starting Moving Forward

Setting clear objective, targets & goals help you align your choices and actions to achieve your desired end product. They also help you keep track of your progress; whether you’re doing it right or missing the mark. Without having a clear vision, you can’t attain an end product that is solid and attention-grabbing.

  1. Manage your Video Production Process like a Project

Managing your video production process like a project increases your chances of success. This way you can break down your tasks into different categories that help you focus on them more clearly to gain the desired result. It includes making a checklist of tasks for each production phase, monitoring equipment movements, artist details, and all other required information in a shared database by using project tracking software.

  1. Take Many Shots & Edit According to your Requirements

There’s nothing like an ideal shot. To make incredible video content, you need to shoot a lot of takes, that you can utilize later and filter down according to what best suits your target end goal. This way provides us with more options to edit your content more effectively and saves us from the regret of not having enough footage that meets your purpose.

  1. Formulate a Coherent Story

Focus on Coherence. When you’re shooting across several takes, you need to truly check and determine whether they tell one cohesive story when combined together. Otherwise, the video won’t be able to engage its audience and put forward a clear message as intended.

  1. Practice, Practice & Practice Even More

The most significant way to master your video production skills is to practice as much as possible. Producing endearing video content requires all the work you can give it. It takes concentration, determination, constant learning, and improvement to remain on top of the video production game.